I reviewed the 1st post and deleted/fixed any dead links and I added the following on how to get the info on your show out there:
Have a blog on your website and post weekly how the planning is going (blogspot.com offers free blogs)
Post a Video of last years event, or a short video from the folks putting on the show who will talk about the show.
Post a link in your status update on your Facebook account and Twitter (use http:tr.im to help shorten your link). Ask your friends to post it in their status update, or ask them to tweet it.