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He’s hawked General Motors parts and service since the mid 1970s, sponsored NASCAR racing, and has been parodied by comedians Stephen Colbert and Jan Leno. But the iconic Mr. Goodwrench will be no more. A leaner GM says Mr. Goodwrench will be replaced Feb. 1 by brand-specific labels, such as Chevrolet Certified Service. GM has closed Pontiac, Hummer, Saab and Saturn and wants to focus marketing and advertising dollars on its surviving brands – Chevrolet, Buick, GM and Cadillac.
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They were supposed to show up and cover our ‘Goodwrench’ signs with banners today, but I have yet to see them. We’ll be changing them permanently in the spring to ‘Chevrolet Certified Service.’
We just got new Goodwrench uniforms last year too… So we’ll be changing them again in coming weeks I presume.
Even though all the vehicles are made my GM, I like how they are going to promote the vehicles brand specific
It will be like the 60’s muscle car era all over again… Except Chevy is the only line offering performance cars
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